How to Move from Wix Classic Editor to Wix Studio
- Maciej Konarzewski
- Apr 17
- 5 min read
Complete Guide for Future-Proofing Your Website
If your business website was built using Wix’s Classic Editor, you might be wondering whether you should switch to the new Wix Studio platform.
The short answer? Yes—you definitely should. The longer answer? It’s not as simple as clicking a “Convert” button—but that’s actually a good thing.
This guide will walk you through everything you need to know about:
Let’s dive in.
What Is Wix Studio—and Why Should You Care?
Wix Studio is the next-generation web design platform from Wix. It’s designed for professional web creators, but it’s also perfect for business owners who want a powerful, flexible, and scalable website, without needing to be a coder or designer.
While the Classic Wix Editor is a user-friendly drag-and-drop tool, it was built for an earlier era of the web. Back when desktop traffic dominated and mobile responsiveness was more of a “nice-to-have.”
Fast forward to now:
Mobile traffic accounts for over 50% of website visits
Google ranks mobile-friendly, fast websites higher
Accessibility standards are becoming the norm
User expectations for design and performance are much higher
Wix Studio is built to meet these new standards. It provides responsive design, improved performance, greater creative control, and access to tools that scale with your business.
Wix Classic Editor vs. Wix Studio: What’s the Difference?
Feature | Classic Editor | Wix Studio |
Responsive Design | Manual mobile editing required | True responsive design |
Design Flexibility | Grid-based, fixed positioning | Advanced layout and fluid design |
Performance | Good | Optimised for speed and SEO |
Code & Customization | Velo support | Velo + more robust dev tools |
Team Collaboration | Limited | Built for teams and agencies |
Future Updates | Slowing down | Actively developed and evolving |
Wix has made it clear that future innovation will be focused on Wix Studio, not the Classic Editor. So, making the switch now helps you avoid limitations down the road.
Learn what else sets WIX Studio apart:
Click below
Important: There Is No “One-Click” Migration
Here’s what you need to know up front:
There is no automated way to convert a Wix Classic Editor site into a Wix Studio site.
Why not? Because they are fundamentally different platforms.
The structure, codebase, and design philosophy of Wix Studio is more advanced and flexible—which is why it requires a rebuild rather than a copy-paste.
Yes, this takes time.
Yes, it involves rethinking your layout and content.
But that’s the opportunity.
Rebuilding allows you to fix what isn’t working, modernise your design, improve your SEO, and make your site more inclusive and accessible—all at once.
Why Rebuilding Your Site Is a Strategic Opportunity
Let’s reframe this from a “technical chore” to a strategic refresh. You’re not just moving platforms—you’re upgrading your online presence in ways that drive real business value.
1. Redesign for Better User Experience
Older websites often suffer from:
Cluttered layouts
Inconsistent branding
Confusing navigation
Non-responsive mobile views
Rebuilding in Wix Studio lets you:
Design once, and have it automatically adapt to all screen sizes
Use flexible grids and sections for a modern look
Simplify navigation and guide users to your goals (like booking, contact, or purchases)
2. Refresh Your Brand and Content
Chances are, your business has evolved.
Has your site kept up?
Update your messaging to reflect your current offerings
Use stronger calls-to-action
Add testimonials, case studies, or updated portfolio items
Write clear, benefit-focused content that speaks to your ideal customer
3. Improve SEO from the Ground Up
SEO has changed a lot over the years. (What is SEO > CLICK HERE)
A rebuild is the perfect time to:
Organise your pages with a logical structure
Set proper heading tags (H1, H2, H3)
Use internal linking for better crawlability
Optimise your page speed (Wix Studio sites are faster)
Update keywords and metadata
Add alt text and image descriptions
4. Build for Accessibility
Making your website accessible means more people can use it, including users with visual, motor, or cognitive impairments. It’s also a ranking factor in search engines and helps avoid legal risk.
With Wix Studio, you can:
Use semantic HTML for screen readers
Ensure good colour contrast and readable fonts
Enable keyboard navigation
Describe visual content with proper alt text
5. Future-Proof Your Website
Wix is investing in Studio as its long-term platform.
Classic Editor sites will continue to work, but updates will slow down.
With Wix Studio, you’re set up for:
Continued innovation
New design tools
Better integrations
Scalability for future features like memberships, bookings, or eCommerce
Step-by-Step: How to Switch from Classic to Wix Studio
Here’s a simple roadmap to help you plan and manage your rebuild.
Step 1: Review Your Current Website
List all your pages and content.
Note what’s outdated or no longer needed
Identify broken links or outdated plugins
Analyse your analytics: what pages get the most traffic?
Step 2: Define Goals for Your New Site
Ask yourself:
What do I want visitors to do (call, book, buy)?
What do I want the site to say about my brand?
Who is my ideal audience?
Use these insights to guide your layout and messaging.
Step 3: Create a Site Map
Outline your ideal page structure.
TIP: Use WIX Sitemap creation tool to speed up the process
For example:
Home
About
Services
Testimonials
Blog
Contact
Avoid unnecessary clutter.
Simplicity is key to good UX.
Step 4: Collect or Update Content
Write new copy or revise existing text to:
Be clear, concise, and benefit-driven
Include keywords your customers are searching for
Speak directly to your audience’s needs
Don’t forget images - modern visuals can transform your brand.
Step 5: Design Your New Site in Wix Studio
Start building:
Use the responsive tools to create layouts that adapt automatically
Customise headers, footers, and sections
Add interactive elements like hover effects or scroll animations (sparingly!)
Set up forms, booking tools, or e-commerce as needed
Step 6: Test Everything
Before publishing:
Check your site on desktop, tablet, and mobile
Make sure all links work
Review SEO settings: titles, descriptions, keywords
Run an accessibility audit (or use a free checker like WAVE)
Download our WIX Studio Pre-publish Checklist
Step 7: Publish and Monitor
Once you go live:
Submit your new sitemap to Google via Search Console
Redirect old URLs if page names changed
Track performance in analytics
Collect feedback from users
When Should You Make the Move?
Here are some clear signs it’s time to switch:
Your site looks outdated or doesn't reflect your brand
Mobile performance is poor
You're not ranking well on search engines
You’re planning to expand (add products, services, bookings)
You want to future-proof your investment
What If You’re Not a Designer or Developer?
That’s okay! Wix Studio is more advanced than the Classic Editor, but still user-friendly for non-techies. And if you want help, you can:
Hire a Wix Studio Partner (experienced designers and developers)
Use Wix templates as a starting point and customise them
Join the Wix community or forums for tips
This doesn’t have to be overwhelming—you just need the right support and a solid plan.
The Long-Term Payoff
Here’s what you gain by switching to Wix Studio:
A modern, beautiful, responsive website
Stronger SEO and visibility in search engines
Faster loading times for a better user experience
A more inclusive, accessible site for everyone
A platform that evolves with your business
It’s more than a rebuild—it’s a reinvestment in your online future.
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