How to Start Email Marketing with Wix
- Anna Byra
- Mar 10
- 5 min read
And Send Successful Marketing Campaigns
Email marketing, when approached strategically and executed with care, still remains one of the most cost-effective tools for businesses to connect with their audience, drive engagement, and boost revenue.
Despite the rise of social media and other digital communication platforms, email continues to deliver unmatched returns on investment (ROI). It provides a direct, personalised channel for reaching potential and existing customers.
With Wix, you don’t need to be a marketing expert to create and send impactful email campaigns. In this guide, we’ll walk you through everything you need to know to start email marketing on Wix.
How to Start Email Marketing with Wix- Article Content:
1. How to Set Up Your Email Marketing with Wix.
Step 1: Choose Your Email Marketing Tool.
Wix offers built-in email marketing solutions through Wix Ascend and third-party integrations like Mailchimp. If you're a beginner, Wix Ascend is a great place to start, as it seamlessly integrates with your website.
Step 2: Build Your Email List.
Building a robust and engaged email list is the foundation of a successful email marketing strategy. A well-curated list not only increases your reach but also ensures that your messages are delivered to people who are genuinely interested in your brand.
Here are several effective ways to grow your email list:
Add Sign-Up Forms
Make it easy for visitors to subscribe by strategically placing sign-up forms across your website. Include these forms on high-traffic areas such as your homepage, blog posts, and checkout pages. A clean, user-friendly form with a clear call-to-action can encourage more people to join your list.
Offer Lead Magnets
Provide a valuable incentive in exchange for a visitor's email address. Lead magnets can take the form of exclusive discounts, free eBooks, or access to premium content. By offering something of value, you give potential subscribers a compelling reason to share their contact information.
Use Pop-Ups
Implement pop-ups to capture email addresses before visitors leave your site. Exit-intent pop-ups, which trigger when a user is about to navigate away, are particularly effective. Ensure your pop-up message is concise and highlights the benefit of subscribing to encourage sign-ups without disrupting the user experience.
Employ Social Media
Tap into your social media audience by promoting your newsletter across various platforms. Share sign-up links in your bio, stories, and posts, and consider running social media campaigns highlighting the benefits of joining your email list. This multi-channel approach helps you reach a wider audience and convert social followers into loyal subscribers.
Step 3: Segment Your Subscribers.
Segmentation is a crucial aspect of successful email marketing because it allows businesses to send the right message to the right people at the right time. By dividing your subscriber base into smaller, more targeted groups, you can deliver content that aligns with each group's specific interests, behaviours, or purchasing patterns. This tailored approach leads to higher engagement, better open and click-through rates, and more conversions.
There are many ways to segment your email list, depending on your business goals and the nature of your business. For instance, behavioural segmentation - segmenting based on purchase history, browsing behaviour, or previous email engagement- lets you target customers with personalised offers.
2. How to Create Your First Email Campaign in Wix.
Choose an Email Template
Getting started with email marketing involves more than just sending out a message. It’s about crafting a compelling experience for your subscribers. First, you’ll want to choose an email template that aligns with your goal. Whether it’s a promotion, a newsletter, or a reminder about an abandoned cart, Wix offers a variety of pre-designed templates to get you started. Selecting the right template saves time and ensures your emails look polished and professional.
Generate a Compelling Subject Line
Once you’ve chosen your template, it’s time to focus on the subject line. This small but mighty piece of text determines whether people open your email or send it straight to the trash. Aim to keep it short and clear, ideally under 50 characters, while adding a personal touch by using the recipient's name when possible. The goal is to pique curiosity without being too vague, making the recipient eager to find out more.
Write Engaging Email Content
Next comes the heart of your email: the content. It should be engaging, valuable, and easy to read. Keep your tone conversational and friendly. Imagine you’re writing to a good friend rather than a faceless crowd. Break up the text with short paragraphs and use images to enhance your message without overwhelming the reader. And don’t forget a clear call-to-action (CTA) that tells your audience exactly what to do next, whether shopping for a sale, reading a blog post, or signing up for an event.
3. How to Measure and Optimise Your Wix Email Campaigns.
Tracking and analysing key metrics is essential for refining your email marketing strategy and improving performance over time. By monitoring these critical indicators, you can identify what’s working, spot areas for improvement, and make data-driven decisions to enhance your campaigns.
Open Rate
This indicates the percentage of recipients who open your email. A low open rate may suggest that your subject lines need improvement or that your emails are not reaching the right audience. Experiment with different subject lines, sender names, and send times to boost open rates.
Click-Through Rate (CTR)
This is the percentage of users who click on a link within your email. A substantial CTR suggests that your content and calls to action resonate with your audience. Enhance your CTR by making your CTA buttons clear, using compelling copy, and including relevant links throughout your message.
Conversion Rate
This metric reflects the percentage of subscribers who take the desired action, i.e. making a purchase, signing up for a webinar, or downloading a resource. If your conversion rate is low, review your landing pages to ensure they align with your email’s message and are easy to navigate.
Unsubscribe Rate
This is the percentage of recipients who opt-out of your mailing list. While some attrition is normal, a high unsubscribe rate may suggest that your content is not meeting subscriber expectations. Reduce unsubscribes by delivering valuable content, segmenting your audience more effectively, and allowing users to customise their preferences.
4. How to Start Email Marketing with Wix. Summary.
Email marketing is one of the most measurable digital strategies. Key performance indicators (KPIs) such as open rates, click-through rates (CTR), conversion rates, and subscriber growth provide valuable insights into the effectiveness of your campaigns.
Starting email marketing with Wix is straightforward. You can use a built-in email marketing tool which provides ready-to-use templates for creating professional-looking campaigns. These can be quickly customised with your brand’s logo, colours, and content, making it easy to match your unique style.
We hope that this blog explains everything you need to know to start email marketing with Wix, however, if you still need any assistance creating an email marketing strategy or getting started with Wix, don’t hesitate to contact us, we’re here to help.
FAQs
Q1. Is Wix Email Marketing Free?
Wix offers a free email marketing plan with limited monthly sends. For higher limits and advanced features, you’ll need a paid Wix Ascend plan.
Q2. How Often Should I Send Emails?
It depends on your audience and content. A good rule of thumb is once a week or twice a month to keep engagement high without overwhelming subscribers.
Q3. Can I Integrate Wix with Mailchimp?
Yes, Wix supports third-party email marketing platforms like Mailchimp, which is helpful if you prefer using external tools.
Q4. How Do I Reduce My Unsubscribe Rate?
Ensure your emails provide relevant, engaging content and avoid sending too frequently. Let users choose their preferred email frequency via subscription settings.
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