Wix Web Design for Great User Experience
- Maciej Konarzewski
- 6 days ago
- 7 min read
Best Practices for Higher Conversion Rates
Having a stunning website with eye-catching visuals is great, but looks alone won’t drive success. If visitors land on your Wix site and struggle to navigate, can’t find the information they need, or experience slow loading times, they’re likely to leave before taking any meaningful action.
The truth is that in order to stand out, your website needs to do more than just impress and follow SEO trends and best practices. It must deliver a seamless and engaging user experience that keeps visitors interested and encourages them to take the next step. Whether that’s making a purchase, signing up for a newsletter, or reaching out for more information, a well-optimised user experience (UX) is what turns casual browsers into loyal customers.
In this blog article, we’ll explore the latest strategies that stand behind Wix Web Design for user experience, helping you create a site that’s not just visually appealing but also intuitive, fast, and conversion-friendly. By implementing these best practices, you’ll boost engagement, increase conversions, and ultimately grow your business.
Wix Web Design for User Experience Best Practices. Jump to:
What is User Experience on a Website
Let's start with some facts and answer the question: What is website user experience?
User experience (UX) on a website is all about how visitors feel when browsing the site. It's everything from how easy it is to find stuff and how clear things look, to how fast it loads and how well it works on your phone.
A good UX ensures that users can quickly and effortlessly find what they need. It does not have to be a transactional visit. They could look for educational content, company history, case studies, testimonials or business contact details and so on.
Factors such as intuitive navigation, engaging content, clear calls-to-action, and accessibility all play a crucial role in shaping the overall experience.
When a website is thoughtfully designed for user experience, visitors are more likely to explore it further, and take actions leading to higher conversions and their satisfaction.
Five Wix Web Design for User Experience Practices that Drive Conversions
Practice 1: Implement Intuitive Website Navigation
A seamless browsing experience is crucial for keeping visitors engaged. It guides them toward the actions you want them to take.
According to this design for the best user experience practice, your website’s navigation should remain uniform across all pages, providing users with a familiar structure as they move through your site.
The main menu should be prominently placed and easy to understand, with key sections clearly labelled. On mobile devices, consider switching to a responsive "burger" menu, as it ensures a clean, organised layout without overwhelming small screens. Aim to make accessing important pages effortless, no matter the device or screen size.
Logical Page Structure
Hierarchically organised structure makes it easier for visitors to locate the information they need. If you group related pages under clear categories, you create a logical flow that guides users naturally. For example, it is a good practice for online stores to have product categories that break down into subcategories, while a service-based business should group offerings under relevant headings.
Descriptive Link Text
Did you know that links play a vital role in guiding users? When working on the internal linking structure for your website, avoid vague phrases like "Click Here" or "Read More" as these don’t offer much context. Instead, use descriptive anchor text that tells users what to expect, such as "View Our Packages" or "Explore Web Design Services."
Practice 2: Create Engaging and Valuable Content
High-quality content keeps visitors engaged and allows them to take meaningful action. When it is informative and relevant, it meets your audience’s needs while providing real value that keeps them returning.
Rather than simply filling your pages with words, produce content that educates, entertains, or solves problems, leaves a good impression and is optimised for voice search.
Here’s how to make your content more engaging:
Prioritise clarity and readability
Use short paragraphs, subheadings, and bullet points to make content easy to scan. Avoid jargon and write in a conversational tone that resonates with your audience.
Add multimedia elements
Images, videos, infographics, and interactive features enhance engagement and simplify complex information.
Optimise for SEO
Use relevant keywords naturally within your content, headings, and meta descriptions to improve search visibility without compromising readability.
Keep it fresh
Regularly refresh your content to ensure accuracy and relevance. For example, a blog section on your website should be updated with new insights, trends, and valuable tips that align with your industry.
Practice 3: Opt for Mobile-friendly Design
Making sure your site looks great and works well on any device is important for keeping users interested and boosting conversions.
The secret ingredient? Responsive design. When you go for responsive templates, your website will magically resize to fit any screen, whether it's a phone, tablet, or computer, keeping things consistent across all devices. This means you won't have to bother with separate mobile versions of your site, giving everyone a smooth ride no matter how they're checking out your stuff.
Keeping things clean and simple with lots of white space makes it look good and helps users navigate easily. Try not to cram too much stuff or too many elements that could make small screens feel crowded. Stick to a minimalist vibe, show off the important info, and keep things easy to navigate.
And remember, people are using their fingers to tap stuff. Make sure your buttons and links are big enough so they can easily hit them without messing up. Keeping some space between things that people need to click helps them use your site without getting annoyed.
Practice 4: Include Clear Calls-to-Action (CTAs)
If you're looking to get people to do stuff on your Wix site, like buying something, signing up for a newsletter, or reaching out to your business, you need to nail those call-to-actions (CTAs). Make sure they're easy to spot and motivate visitors to take action.
Visibility
CTAs should be easy to spot without overwhelming the design of your page. Use contrasting colours that stand out against the background, ensuring buttons and links don’t blend in with other elements. They need to complement your overall branding to maintain a professional appearance. What's more, size also matters. CTAs should be large enough to be noticed but not so big that they disrupt the user experience.
Wording
A strong CTA surpasses generic phrases like "Click Here" or "Learn More." Instead, use action-oriented text that communicates value and urgency. For example, "Get Your Free Consultation," "Start Your 7-Day Trial," or "Claim Your Discount Today" are more persuasive because they clearly outline what the user will gain by taking action. Adding a sense of urgency, such as “Limited Offer” or “Only a Few Spots Left,” can also encourage users to act quickly.
Placement
A CTA should naturally fit into the user’s journey rather than feeling forced or intrusive. Positioning CTAs at the right moments (i.e. at the end of a blog post, within product descriptions, or after explaining the benefits of a service) helps users make informed decisions. For long-form content, consider repeating CTAs at multiple points, especially near sections where visitors might be most inclined to take action.
Practice 5: Build Trust
A website that feels credible and professional encourages visitors to stay longer, engage with content, and ultimately convert. Trust is a key factor in user experience. It influences whether people feel comfortable sharing their information, making a purchase, or booking a service.
One way to build trust is by displaying clear contact information, including an email address, phone number, and physical location if applicable. A visible and accessible contact page reassures users that your business is legitimate and approachable.
Another effective trust-building strategy is integrating customer reviews and testimonials. Showcasing real experiences from satisfied customers adds authenticity to your brand and helps potential clients feel more confident in their decision. If you run an eCommerce store, consider adding verified purchase reviews to product pages.
Security is also essential. Ensuring your site has an SSL certificate (which encrypts data and displays a secure padlock symbol in the browser) protects user information and signals to visitors that your site is safe. Additionally, transparent policies (i.e. privacy statements, refund procedures, terms of service, etc.), as well as fast-loading pages, strengthen credibility.
Wix Web Design for User Experience Best Practices. Summary.
In conclusion, while a visually appealing website is important, a seamless and engaging design for user experience is what truly drives conversions and business growth.
By following the best design for user experience practices, such as implementing intuitive navigation, creating engaging content, optimising for mobile, incorporating clear calls-to-action, and building trust, you can create a website that not only attracts visitors but also keeps them engaged and encourages them to take meaningful actions. Prioritsing user experience will ultimately help turn casual browsers into loyal customers, enhancing user satisfaction and your business’s success.
FAQs
Q1: How can I test my Wix website's mobile responsiveness?
Use Wix's Mobile Editor to preview and adjust your site's appearance on mobile devices, ensuring a seamless experience across all screen sizes.
Q2: What tools can help improve my website's loading speed?
Wix's Site Speed dashboard and Google PageSpeed Insights provide insights and suggestions for optimising your site's performance.
Q3: How often should I update my website's content?
Regularly updating your content keeps it relevant and engaging. Aim to review and refresh your site's content at least yearly.
Q4: Can I customise CTAs on my Wix site?
Yes, Wix allows you to create and customise CTAs to align with your site's design and marketing goals.
Q5: How do I collect user feedback on my Wix website?
You can integrate survey tools or use Wix Forms to gather user feedback directly from your website visitors.
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